Operator-grade strategy, scoped to the decision in front of you
Engagements run as a retained fractional role, a defined 90-day sprint or an advisory seat. Every one starts with a diagnosis and ends with a plan the team can run without Abel in the room.
Fractional CMO
Senior marketing leadership without the full-time seat. Positioning, the annual and quarterly plan, team structure and hiring, agency selection and management, budget, and the monthly report the board can read in five minutes. Typically two to three days a week.
Go-to-market strategy
Market entry and channel design: who to sell to, through whom, at what price, with what story. Segmentation, product-market fit validation, revenue model and pricing, multi-channel distribution, and the enablement to carry it, across enterprise, insurance and partner channels.
Product launch and positioning
From category definition to launch plan. Message architecture, competitive positioning, launch sequencing, and the sales and marketing assets that make the launch real on day one rather than quarter three.
Sales enablement and channel partnerships
Decks, playbooks, battle cards and partner programs, plus the operating cadence that keeps a channel producing after the kickoff. Built by someone who has signed national partnership agreements and run the sales operation behind them.
Brand, content and communications
Identity, narrative, executive voice and the content engine behind them: website, release notes, industry commentary and thought leadership, structured so that both buyers and the AI engines they now ask find a consistent, credible story.
Operating scale and turnaround
Interim or advisory operating leadership when growth or recovery needs an executive who has done it: capital raises, portfolio sales, re-launches, cost structure, and the team that has to carry the plan afterward.
Engagement models
Three shapes, one standard
Retained
Fractional CMO
Two to three days a week, quarterly plan, monthly board readout.
Sprint
90-day engagement
Diagnose, decide, deploy. Fixed scope, fixed fee, a decision at the end.
Advisory
Board or executive advisor
Standing seat, monthly cadence, on call for the decisions that matter.
“Build the team, scale the operation, sharpen the story, and grow into it.”