Build the team. Scale the operation. Sharpen the story.
Operator-grade strategy from a thirty-year executive who has sat in the CEO, COO and CMO chairs. Abel Management helps companies launch products, build scale and engage the audiences that drive growth.
Where the experience comes from
Swift Financial
Upbound GroupSilaG8RTechGlobal HoldingsCYPFERWhat Abel Management does
Three kinds of engagement
Fractional CMO
Senior marketing leadership on a retained basis: positioning, plan, team, agencies, budget and board reporting, without the full-time seat.
Go-to-market strategy
Launching a product or entering a market: who to sell to, through whom, at what price, with what story, and the enablement to carry it.
Scale and turnaround
Operating leadership when the business has to grow into its story, or fix the engine underneath it, from someone who has done both.
How an engagement runs
Ninety days, then a decision
Days 1 to 30
Diagnose
Interviews, data pull, current-state audit, first read-out to leadership.
Days 31 to 60
Decide
Positioning locked, plan approved, owners and budget confirmed.
Days 61 to 90
Deploy
First campaigns live, sales enablement shipped, weekly scorecard running.
Beyond
Scale
Hand-off to the permanent team, or a continuing advisory cadence.
About Tommy Abel
Thirty years of building, scaling and repositioning companies
EVP at MBNA (Bank of America). COO of Swift Financial, acquired by PayPal. SVP and Global Growth Officer at Aon Cyber Solutions. SVP of Product and Customer Experience at Upbound Group. President, COO and CEO at Sila. Today: CMO and strategic advisor at Global Holdings, advisory board at G8RTech, and strategic advisor to CYPFER on the Cyrface AI cyber risk platform.
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